The world has changed a lot in the past decade. With the rapid rise of technology, volatile sales markets, and advent of social media, it’s easy for a real estate professional to feel lost. However business for realtors and marketers has never been better. There are a wide range of opportunities out there for the smart Realtor to take advantage of if he or she is up for the challenge. This article will discuss some of the ways you can gear yourself for success in the coming year.
While some of these tips may seem familiar we’re sure there are a few that may be new to you.
Organize Your Leads
Getting your leads organized is important. In fact, it’s one of the smartest things you can do. If your leads are
scattered about the office on scrawled napkins, business cards, and scraps of paper, it’s time to modernize. There are a wide range of tools that help generate business for realtors and marketers! These software packages can help you get your sales leas organized by building comprehensive profiles. You can then match the profile to the opportunities you have. This can save you time and help make money.
Stage The Property
It’s amazing how many people overlook this step. You only get one chance to make a great first impression, so put some effort into it. Ensure the property clean and ready for visitors. The front yard should be mowed, hedges trimmed, and debris picked up. You want your clients to be able to imagine themselves living there. One smart Realtor made a habit of baking fresh cookies in properties she showed. The smell of warm baked cookies was pleasing to her clients and helped her to close. You don’t have to go that far, but do your best to impress.
List Your Properties
Don’t just stop at the MLS listings. You want to get the word out too as many people as possible. Websites like Craigslist, Lamudi, dotproperty, GlobalPinoyHomes.com, and even eBay have proven to be very useful for realtors. When you list your properties always make sure to include as many photos as possible. At the bare minimum you want a photo of the exterior, bedrooms, kitchen, and bathroom. Also consider embedding the photos as a slide show on your webpage. If you don’t know how to do that, there are real estate specific web templates that an help.
Social Media Tips
Don’t be afraid of social media. At the very least your should have your own real estate specific Facebook page. Remember this is your professional page so only post real estate specific items there. You may also want to consider a real estate focused Instagram account. Remember the key to social media is to post regularly. Don’t just post the listings of your available properties. Mix it up with pictures of dream houses, free tips, and any other real estate related content you can think of. Remember, the key to smart business for realtors and marketers is relevance.